With this background, this blog will cover the following: Service providers to marketing who can create the vision for a customer engagement platform that transcends organizational boundaries to deliver a personalized, high-quality customer experience will continue to have the advantage. Vendor consolidation and converging digital ops will always trend toward simplification of the technology landscape, which is only a good thing for marketing technology buyers. For those who keep tabs on this space, most are wondering what took so long.Īcquisitions and partnerships can make for strange bedfellows. While Workfront does Work Management outside of marketing, it is by and large considered the standard for marketing, the beachhead MRM once claimed but didn’t prove out.Īnnounced on 11/9, Adobe’s acquisition of Workfront makes good sense for marketing-some would say it makes great sense. For marketing departments large and small, Workfront has led the way in recent history in a category related to MRM that it calls Work Management.

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